ROI Reporting

Are you accurately measuring ROI? Accurately measuring your direct marketing ROI is important to your business and its success. It is often taken for granted that ROI reporting is routine and accurate. The reality is that ROI reporting can be tricky and details can be...

Multi-Channel Marketing

Are you effectively executing multi-channel marketing? Multi-channel marketing in today’s world is a given, as virtually every organization markets across multiple channels. But many marketers struggle with effectively executing multi-channel marketing. A...