Brand Reputation

Brand reputation is important. Most think of brand reputation as being influenced by an organization’s products, quality, service, culture, and brand marketing. But what about direct marketing communications? The way database marketers communicate with customers does...

Channel Preference

If you are not marketing to your customers based on their channel preferences, you will not be marketing to them for long. They will either opt-out, tune you out, or both. If you are like many marketers, you may be capturing your customers’ channel preferences, but...