Marketing Data Access is a Necessity

In our One-Minute-Brief series, we are discussing the need for marketing data to be Trustworthy, Accessible, Fresh, and Integrated (TAFI). In our last One-Minute-Brief, we discussed Trustworthy data; in this One-Minute-Brief, we will discuss the need for marketing...

Do You have Trustworthy Marketing Data?

In our last One-Minute-Brief, we identified the four primary traits necessary for actionable marketing data: Trustworthy, Accessible, Fresh, and Integrated (TAFI). This One-Minute-Brief will focus on Trustworthy marketing data. When an Operations system is used for...