Data Mining and Predictive Modeling Require Pristine Data

In our recent series, we defined the need for Trustworthy, Accessible, Fresh, and Integrated (TAFI) data. TAFI data is important because it empowers successful data-driven marketing. If your organization is engaged in data mining or predictive modeling efforts, it...

How Smart is your Business Intelligence?

In our recent series, we defined the need for Trustworthy, Accessible, Fresh, and Integrated (TAFI) data. TAFI data is important because it empowers successful data-driven marketing when it is consumed and leveraged by other systems that require actionable data at...