Help maximize your ROI by getting back to a few direct marketing basics. Here are 5 direct marketing techniques you should revisit in 2018.

  • Upsell
  • Reactivate
  • Adjust Contact Frequency by Customer Quality
  • Check the Leaky Bucket
  • Acquire Customers at a Cost Commensurate with Lifetime Value

To learn more about each of these direct marketing fundamentals, read the full article by Blair Barondes of MeritDirect, 5 Essential Marketing Tactics That You Forgot this Year.