Help maximize your ROI by getting back to a few direct marketing basics. Here are 5 direct marketing techniques you should revisit in 2018.
- Adjust Contact Frequency by Customer Quality
- Check the Leaky Bucket
- Acquire Customers at a Cost Commensurate with Lifetime Value
To learn more about each of these direct marketing fundamentals, read the full article by Blair Barondes of MeritDirect, 5 Essential Marketing Tactics That You Forgot this Year.