Marketing as we know it is changing. Are you ready for the future of marketing? As we move into the future, innovative new ways to communicate to your customers will continue to evolve and develop. What does that mean to marketers? Marketers will need real-time, relevant data that they can access at anytime. They will need to fully integrate data from social platforms, email and SMS systems, call center systems, transaction and operational systems—to name a few. And marketers will need to be able to take that integrated data and feed it back into the same systems so they have all of the relevant data their organization needs to talk with their customers on a one-to-one basis. Are you ready for the future? Read the article Where is B-to-B Data-Driven Marketing Headed by Ruth P. Stevens at Target Marketing to learn more.