Join Dovetail at MDX18 April 11-12, 2018

Join Dovetail and MeritDirect at the FOUR SEASONS HOTEL AUSTIN | APRIL 11-12, 2018 for MDX18. A unique industry event where marketers come together to share new ways of thinking, build partnerships and cover new strategies to address key industry challenges. Preliminary agenda is now available! Register...

The Importance of Intelligent Data in The Customer Journey

Whether an organization engages in B2B or B2C marketing, uses content marketing, channel marketing, direct marketing or brand marketing—the requirement is always the same. Trustworthy, Accessible, Fresh, & Integrated (or TAFI) marketing data is a necessity for your systems and data intelligence enhances and optimizes the customer journey.  Read...

A marketing database is the key to mapping a customer’s journey

Marketers who want to view their customer’s journey, must fully integrate or consolidate all of their marketing data before they will see the true picture of their customers. If you are only analyzing the data from your online sales, you do not know if your consumers are also purchasing from other marketing channels. The key to evaluating and acting upon your customer’s marketing journey is to fully integrate your marketing data and leverage that marketing data across your marketing software applications to see the entire picture, not just a piece of the puzzle. Read more on the Adobe blog, How to Map the Right Data to Stages of the Customer...

What are you doing with your data?

A recent study uncovers the truth of customer data integration within companies. Most organizations are collecting data and many feel they have enough data. The problem is that marketers are unable to access ALL of the valuable marketing data they have across their organizations to gleam information about their customers and prospects to help them kick their marketing into high gear. The data is there, but the wealth of knowledge companies should be getting from the data isn’t happening.  To learn more, read Customer Data Integration for...

Are You Ready for the Future of Marketing?

Marketing as we know it is changing. Are you ready for the future of marketing? As we move into the future, innovative new ways to communicate to your customers will continue to evolve and develop. What does that mean to marketers? Marketers will need real-time, relevant data that they can access at anytime. They will need to fully integrate data from social platforms, email and SMS systems, call center systems, transaction and operational systems—to name a few. And marketers will need to be able to take that integrated data and feed it back into the same systems so they have all of the relevant data their organization needs to talk with their customers on a one-to-one basis. Are you ready for the future? Read the article Where is B-to-B Data-Driven Marketing Headed by Ruth P. Stevens at Target Marketing to learn more....