Single Customer View. How important is it?

Data disparities are plaguing marketers and impeding the creation of those journeys in many cases—16% of small business, 20% of mid-sized business, 19% of enterprise, 19% of B2B, and 18% of B2B respondents said their customer data systems were not at all integrated....

Data Mining and Predictive Modeling Require Pristine Data

In our recent series, we defined the need for Trustworthy, Accessible, Fresh, and Integrated (TAFI) data. TAFI data is important because it empowers successful data-driven marketing. If your organization is engaged in data mining or predictive modeling efforts, it...