If you are not marketing to your customers based on their channel preferences, you will not be marketing to them for long. They will either opt-out, tune you out, or both. If you are like many marketers, you may be capturing your customers’ channel preferences, but are not effectively acting on them. As consumers, we have all provided data and information to an organization only to later ask, “why aren’t they bothering to use the information I gave them?”

It is important to integrate your customers’ preferred communication channel with all of the data you use for marketing. Your marketing database is the perfect place for this information. A marketing database allows you to integrate and manage multi-channel preference data for all of your consumers. Using your customers’ preferred channel to market to them is as important as the right message, right audience, or the right time. Start today!

In future One-Minute-Briefs, Dovetail will continue to provide quick hitting thoughts and insights to help you get the most from your marketing database. To learn more about marketing databases and Dovetail, visit us at www.dovetaildatabase.com.