eCommerce retailers are beginning to understand the need for a single customer view to increase sales. And they are learning the key to a single customer view is through a centralized location for all of their marketing data. A central location for all marketing data allows marketers to access their marketing data and get a complete picture of their customers and prospects. In addition, one central location for marketing data allows organizations to feed other systems with the knowledgeable data needed to empower sales and marketing. Read more in the article written by Thomas Schulz at Retailers Lack of Data Strategy Hindering Marketing Initiatives.