Welcome to the Dovetail Blog

The first step to data-driven lead generation

The foundation to all data-driven marketing starts with a fully maintained marketing database.Dovetail has known for over 20 years that a marketing database that is up-to-date, fully integrated with all your siloed datasets and contains only actionable data is the...

The Importance of Intelligent Data in The Customer Journey

Whether an organization engages in B2B or B2C marketing, uses content marketing, channel marketing, direct marketing or brand marketing—the requirement is always the same. Trustworthy, Accessible, Fresh, & Integrated (or TAFI) marketing data is a necessity for your...

A marketing database is the key to mapping a customer’s journey

Marketers who want to view their customer's journey, must fully integrate or consolidate all of their marketing data before they will see the true picture of their customers. If you are only analyzing the data from your online sales, you do not know if your consumers...

What are you doing with your data?

A recent study uncovers the truth of customer data integration within companies. Most organizations are collecting data and many feel they have enough data. The problem is that marketers are unable to access ALL of the valuable marketing data they have across their...

Are You Ready for the Future of Marketing?

Marketing as we know it is changing. Are you ready for the future of marketing? As we move into the future, innovative new ways to communicate to your customers will continue to evolve and develop. What does that mean to marketers? Marketers will need real-time,...

Marketing Segmentation is Key for Multi-Channel Marketing

Marketing Segmentation has become a necessity for marketers today. Consumers quickly identify messages they will look at further and those messages they will not. Therefore, marketers must know who their audience is and what will resonate with them prior to creating...

Single Customer View. How important is it?

Data disparities are plaguing marketers and impeding the creation of those journeys in many cases—16% of small business, 20% of mid-sized business, 19% of enterprise, 19% of B2B, and 18% of B2B respondents said their customer data systems were not at all integrated....