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MeritDirect Offers Marketing Solutions to Marketers

In our data-driven world it is becoming increasingly harder for marketers to reign in their marketing data. The emergence of marketing tools to help marketers understand and wisely utilize their big data has exploded. Dovetail and MeritDirect recognize that the...

5 Essential Marketing Tactics That You Forgot this Year

Help maximize your ROI by getting back to a few direct marketing basics. Here are 5 direct marketing techniques you should revisit in 2018. Upsell Reactivate Adjust Contact Frequency by Customer Quality Check the Leaky Bucket Acquire Customers at a Cost Commensurate...

MeritDirect’s Technology Marketing Exchange 2018

Ritz-Carlton | Half Moon Bay, CA | June 27-28, 2018 MeritDirect recognizes that marketing in the technology sector is a unique challenge and requires a different approach to stand out in a crowded marketplace.  The 5th installment of MeritDirect’s Technology Marketing...

The first step to data-driven lead generation

The foundation to all data-driven marketing starts with a fully maintained marketing database.Dovetail has known for over 20 years that a marketing database that is up-to-date, fully integrated with all your siloed datasets and contains only actionable data is the...

The Importance of Intelligent Data in The Customer Journey

Whether an organization engages in B2B or B2C marketing, uses content marketing, channel marketing, direct marketing or brand marketing—the requirement is always the same. Trustworthy, Accessible, Fresh, & Integrated (or TAFI) marketing data is a necessity for your...

A marketing database is the key to mapping a customer’s journey

Marketers who want to view their customer's journey, must fully integrate or consolidate all of their marketing data before they will see the true picture of their customers. If you are only analyzing the data from your online sales, you do not know if your consumers...

What are you doing with your data?

A recent study uncovers the truth of customer data integration within companies. Most organizations are collecting data and many feel they have enough data. The problem is that marketers are unable to access ALL of the valuable marketing data they have across their...

Are You Ready for the Future of Marketing?

Marketing as we know it is changing. Are you ready for the future of marketing? As we move into the future, innovative new ways to communicate to your customers will continue to evolve and develop. What does that mean to marketers? Marketers will need real-time,...

Marketing Segmentation is Key for Multi-Channel Marketing

Marketing Segmentation has become a necessity for marketers today. Consumers quickly identify messages they will look at further and those messages they will not. Therefore, marketers must know who their audience is and what will resonate with them prior to creating...