Welcome to the Dovetail Blog

Single Customer View. How important is it?

Data disparities are plaguing marketers and impeding the creation of those journeys in many cases—16% of small business, 20% of mid-sized business, 19% of enterprise, 19% of B2B, and 18% of B2B respondents said their customer data systems were not at all integrated....

Data Mining and Predictive Modeling Require Pristine Data

In our recent series, we defined the need for Trustworthy, Accessible, Fresh, and Integrated (TAFI) data. TAFI data is important because it empowers successful data-driven marketing. If your organization is engaged in data mining or predictive modeling efforts, it...

How Smart is your Business Intelligence?

In our recent series, we defined the need for Trustworthy, Accessible, Fresh, and Integrated (TAFI) data. TAFI data is important because it empowers successful data-driven marketing when it is consumed and leveraged by other systems that require actionable data at...

My Call Center Needs Intelligent Data

Trustworthy, Accessible, Fresh & Integrated (TAFI) data is important because it empowers successful data-driven marketing when it is consumed and leveraged by other systems that require actionable data at their core. Another example illustrating the positive impact of...

Dovetail—The Marketing Database Company Launches New Website

Dovetail—The Marketing Database Company is excited to announce the launch of its new company website at www.DovetailDatabase.com. Dovetail is a marketing database solution specialist. As The Marketing Database Company, Dovetail develops, hosts, maintains, and provides...