Marketing Segmentation has become a necessity for marketers today. Consumers quickly identify messages they will look at further and those messages they will not. Therefore, marketers must know who their audience is and what will resonate with them prior to creating an offer or promotion. Marketing segmentation allows marketers to select specific individuals to target for a particular offer—increasing the likelihood your message will be perceived as worthy of attention. In addition, customers expect more from the messages they receive. They assume company’s they do business with know who they are, where they live, their interests and much more in many cases. To learn more, read the article Marketing Segmentation Gives Marketers an Edge in the Market Place.