The foundation to all data-driven marketing starts with a fully maintained marketing database.Dovetail has known for over 20 years that a marketing database that is up-to-date, fully integrated with all your siloed datasets and contains only actionable data is the foundation for data-driven marketing.

A marketer can learn a great deal from their marketing data when it is accessible and easy-to-use. In addition, a marketing database allows marketers to incorporate additional information to learn even more about their customers and prospects. Learn more about utilizing your marketing database for data-driven lead generation from the MarTech Advisor article 10 Ways to Make Your Lead Generation More Data-driven.

A marketing database allows marketers to engage with their audiences with content that is meaningful and timely.