A recent study uncovers the truth of customer data integration within companies. Most organizations are collecting data and many feel they have enough data. The problem is that marketers are unable to access ALL of the valuable marketing data they have across their organizations to gleam information about their customers and prospects to help them kick their marketing into high gear. The data is there, but the wealth of knowledge companies should be getting from the data isn’t happening. To learn more, read Customer Data Integration for Marketers.